“XYZ” is out to get you … maybe? or have they already gotten to you?

As we become more sophisticated with our digital technology, how will we choose to improve the quality of the product that we are creating for our “audience” the end user? Using Digital Technologies as a Medium: Film, Video, and Animation and Themes in Digital Art: Gaming is still very new to people but once we become more familiar with the end product how will we make this technology better, more interesting, more interactive all and all a better experience for the end user? Will we start digitally compiling data like Microsoft or Google does? Will we collect data as Mark Peljhan in collaboration with Carsten Nicolai did with Polar, Artlab10? Is it so far-fetched to think that we will begin to become and decide what the future of digital technologies will look and feel like in the future? Will the mediums that we use for New Age Media technology be a collection of the mass human experience? Will it still be art or will it morph into a science experiment where “XYZ”, (any interested party which decides to), will collect our data to learn how we as a majority behave. Will “XYZ” start to guide us to do what they want us to do? Are people unique enough that collected data will conflict and create no patterns like or will it ebb and flows like the tides of the ocean? Like Quentin Hardy explains in Nytimes.com the data is being collected. Should there be governance, protection and security provided for the information collected?

Sources:

Olson, Parmy. “Exclusive: Google Wants To Collect Your Health Data With ‘Google Fit’.” Forbes.com. Forbes, 12 Jun 2014. Web. < http://www.forbes.com/sites/parmyolson/2014/06/12/exclusive-google-to-launch-health-service-google-fit-at-developers-conference/>

Pender, Lee. “What Does Microsoft Know About You?” Redmondmag.com. Redmond Magazine, 1 Jul 2010. Web. <https://redmondmag.com/articles/2010/07/01/what-does-microsoft-know-about-you.aspx>

Paul, Christiane. Digital Art. 2nd ed. New York: Thames & Hudson.  2008. Print. (page 83)

Meskó, Dr. Bertalan. “20 Potential Technological Advances in the Future of Medicine: Part I.” ScienceRoll.com. ScienceRoll, 1 Aug 2013. Web. http://scienceroll.com/2013/08/01/20-potential-technological-advances-in-the-future-of-medicine-part-i/

Hardy, Quentin. “I.B.M.: Big Data, Bigger Patterns.” Nytimes.com. NY Times: Bits, 15 Feb 2012. Web. <http://bits.blogs.nytimes.com/2012/02/15/i-b-m-big-data-bigger-patterns/?_r=0&gt;

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